Indianapolis-based real estate brokerage firm @properties has announced its expansion to Tippecanoe County through a new partnership with the Russell Company, an independent brokerage in West Lafayette, Indiana.

The Russell Company, which has served the Greater Lafayette marketplace for over 40 years, will be absorbed into the franchise and will operate as a team under the @properties branding. Founded by Cathy Russell, this second-generation firm is now co-owned by her daughter and son Stacy Grove and Brian Russell.

As a family-owned business, the Russell Company has always focused on their relationships in the West Lafayette community and on helping their real estate agents become the best they can be. Maintaining that ethos while enhancing the client experience was of the utmost importance for both firms.

“@properties is giving us the best technology and development resources in the industry while allowing us to keep the community culture, independent spirit, and local ownership that has characterized our company thus far,” says Grove. “In fact, @properties has a company and a culture much like our own, but they are a life stage ahead.”

Mark Nottingham, @properties’ co-owner, adds, “Real estate, at the end of the day, is a people business. This partnership allows us to share not only tools and trainings with one another, but also the local knowledge, wisdom, and relationships that will help us all better serve the people of central Indiana.”

Combined, the two companies consist of over 180 Realtors® and project to sell over $700 million of real estate in 2023.

Expansion to West Lafayette and Indianapolis Suburbs

This expansion follows similar partnerships in 2022 with Rise Real Estate of Brownsburg and Indiana Home Realty of Plainfield and gives @properties a wider footprint in central Indiana with six offices around Indianapolis and the region.

The company’s Realtors utilize pl@tform, @properties’ proprietary agent-focused technology. One of the most advanced tools in the industry, the pl@tform tech stack has revolutionized the way agents manage their business and workflow, seamlessly integrating client management, marketing, and transaction management to optimize the real estate sales process.

Combining top technology, a collaborative company culture, agent-focused development, and community involvement, @properties aims to help more Hoosiers love where they live.

Announcing partnerships with Brownsburg-based Rise Real Estate and Plainfield-based Indiana Home Realty, locally-owned brokerage @properties has expanded its presence in the greater Indianapolis area. In total, 21 agents from the two westside firms have joined @properties.

This expansion gives the brokerage two Hendricks County offices, joining three Indianapolis locations in Herron-Morton, Downtown’s Bottleworks District, and Broad Ripple.

These strategic partnerships come at a time of growth for the company formerly known as Plat Collective. Before joining the @properties national franchise network in October 2021, Plat had steadily been increasing its business in the metropolitan area after primarily being known as a downtown brokerage.

“Before partnering with Rise and IHR, we were already doing about a quarter of our volume in the donut counties,” said Mark Nottingham, founder and co-owner of @properties IND. “Now as part of @’s franchise network, we have access to tools and resources that allow us to better serve real estate agents and clients in all parts of the greater Indianapolis area.”

Rise co-founder Jon Bell also saw a mutually-beneficial relationship. “We were at a crossroads. We needed to invest in our own infrastructure or partner with a brokerage who could offer what we needed,” Bell said. “Fortunately, we found that and more with @properties. We found the tools, the marketing, the support. Maybe more importantly, we found a dynamic and collaborative culture that welcomes, encourages, and values us.”

“This is an exciting time for the Indianapolis market,” shared IHR’s Todd Messer. “Both the city and the suburbs are experiencing blistering growth. Having a team and a culture like @properties behind us gives us so many more opportunities to share expertise with one another and ultimately serve our clients better.”